FLIP YOUR BRANDING : A CHEESEBURGER'S TALE

Ever wondered what it would require to revitalize a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his traditional recipe is tasty , but he's craving something more. He wants to grab attention in a world of patties . That's where the